If I had one chance to change the world of design/the impact of branding choices/marketing campaigns companies make.

I’d sum it up in these three simple words.

LESS IS MORE!

It’s so simple but yet you’d be surprised at how often I see the exact opposite being done by leaders in companies.

I don’t really understand it myself, other than it’s the low hanging fruit, it’s the status quo, or maybe it’s just not rocking the boat making anyone above them unhappy. Sadly I see it play out all the time, and I bet you do too.